Work / Skincare

Erborian

UGC · Product Stills · with Maison Bos

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Video 01 / Summer glow

The Erborian CC Crème I use when I want light coverage and nothing else.

Almost nobody watching this followed me. 96.5% came through For You, and just over half had never seen my videos before.

Views1.7M
Total play time1411h
Avg watch3.11s
Full video2.9%
Followers151
For You96.5%
1.5M total viewers, with 52% new viewers and a fully non-follower audience.
Female audience at 92%; strongest locations: Netherlands 48.7%, United States 18.6%, United Kingdom 9.1%.
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Video 02 / Routine story

Regulating my nervous system with Erborian BB Crème.

People searched their way to this one. 2.2% arrived from search, on terms like “cool for the summer glow up”.

Views560K
Total play time475h
Avg watch3.05s
Full video1.2%
Followers101
For You95.4%
Search added 2.2%, with traffic also coming from Following at 1.8%.
Top searches included "cool for the summer glow up" and "celeste", showing broader beauty-discovery reach.
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Video 03 / Double cleanse

How I double cleanse with Erborian for glass skin.

1,585 people saved it to come back to. The searches that found it named the brand: “erborian cleansing oil” at 7.8%.

Views2.1M
Total play time1755h
Avg watch2.85s
Full video1%
Followers212
For You95.4%
Highest saved-video signal in the set: 1,585 saves, plus 202 shares.
Search intent was brand-led: "erborian cleansing oil" 7.8%, "erborian" 7.5%, and "erborian skincare" 5.5%.
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