Work / Personal Care

Colgate

UGC Ads · with Maison Bos

Vertical 9:16UGC adsBenefit-firstLifestyle texture
BrandColgate
CategoryPersonal Care
ServiceUGC Ads
StudioMaison Bos
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Campaign routes

Three ad angles

One brief, three creative directions. Bag essential, office and ASMR sit side by side as creative routes, not a ranked result claim.

Route 02 / Bag essential

Bag essential.

The current lead cut keeps the product close to a daily bag moment, giving the campaign its benefit-first anchor.

Route 01 / Office

Workday confidence.

A desk-to-day setup that puts the product in reach at the moment she needs it.

Route 03 / ASMR

Texture as hook.

A more sensory route, using sound and close detail as the reason to keep watching.