Work / Skincare

Clay & Glow

UGC · Social Content · with Creative Studio Mimi

A skincare routine, start to finish.

Concept, filming and edit in-house for Clay & Glow. One simple routine, cut to hold attention through texture, pacing and clean product moments.

Vertical 9:16Routine editSkincare textureIn-house shoot
BrandClay & Glow
CategorySkincare
ServiceUGC · Social Content
StudioCreative Studio Mimi
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Proposed slot sequence

Repeat routine

Built from the Clay & Glow folder inventory only. Final video filenames and the total delivered-video count stay open for Mimi approval.

Total count OPEN Final filenames OPEN Empty 3D screens
02Feb '25
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Hook and final set.

Folder inventory shows separate hook/body material and a Final folder. Mimi still chooses the exact portfolio file.

Source folder Feb '25Filename OPEN
03Maart '25
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Final folder slot.

March has a clear Final folder in the source inventory, but the selected edit remains unconfirmed.

Source folder Maart '25 / FinalFilename OPEN
04Mei '25
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Mid-year content pass.

May contains video exports and screenshots. This slot marks the folder, not the final approved portfolio clip.

Source folder Mei '25Filename OPEN
05Juni '25
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June checkpoint.

June has a dedicated Clay & Glow folder in the business archive. The phone stays empty until Mimi confirms the file.

Source folder Juni '25Filename OPEN
06Aug '25
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Bundle and raw bank.

August has video, RAW and photo folders. It can hold the bundle chapter once the exact approved file is named.

Source folder Aug '25Filename OPEN
07Sept '25
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Launch chapter.

September includes a briefing and a video file in the source folder. Final use is still an approval decision.

Source folder Sept'25Filename OPEN